![]() Asking them to re-subscribe is a perfect strategy that will truly help you filter out uninterested parties. ‘Before I go’ and ‘it’s goodbye from us’ are excellent subject lines that might prompt them to read your emails. Send them a re-engagement email with a well thought out subject line. It will also figure out inactive subscribers that can be re-engaged.īefore doing away with the unresponsive recipients, try reconnecting with them. Running inactive emails through list cleaning services will help you identify duplicate accounts, getting rid of them immediately. Run them through a list cleaning service.Doing so allows you to take a customized approach, implementing different filtering parameters to improve the health of your list. Unlike their active counterparts, cold subscribers are those whose emails bounce and those that have not opened your emails for at least three months.īefore scrubbing, have these two groups in separate lists. You need to create a table of contents and sort out your active and inactive (cold) recipients. So, what steps should you take when conducting an email database cleaning? What to do before you scrub your email list That said, learning how to manage an email list cannot be overemphasized. When you clean up mailing list, you minimize bounce rates, which improves your reputation as a sender. Similar to spammed emails, those that bounce affect deliverability. Thus, you can send out emails that are well-received.īounced emails often occur due to void addresses and packed inboxes. ![]() These are not only for those who flag your messages but also for other recipients.īy cleansing your list, you get rid of recipients who are likely to label your messages as spam. ![]() In the event that they receive a couple of spam complaints, they may start sending your emails directly to spam. Unfortunately, Gmail and other similar service providers will keep a record of this. It ensures that every dollar marketers use on advertising campaigns is worth it, allowing the company to reap from their marketing investment.Įmail users often flag unfamiliar messages as spam, even when it skips their minds that they subscribed a while ago. Considering the marketing costs can escalate fast, sending emails to active users only is of paramount importance. If you are a company with a long mailing list, practicing email list hygiene is one of the surefire ways to stop paying extra bucks for email services and increase your overall bottom line.Įmail service providers expect you to pay for all emails sent out, irrespective of whether it was delivered or not. That way, you can engage more and establish better connections with prospects, which is an excellent way to build brand loyalty. Doing away with invalid addresses is vital as it narrows down your target audience, allowing you to focus on the select few that are keen on your products and services. They include:įorging better customer relationships is a strategy that ensures business longevity. Benefits of email cleaningĬleaning an email list has tremendous perks. Using the mass email extractor, you can collect email addresses for sending letters. We also have convenient mail list software for managing email lists. The level of enthusiasm a prospect shows when they first subscribe significantly goes down, which explains why open rates decrease from 50% to 29.55% over time.Īs a marketer, unfruitful campaigns are things you want to avoid.Īlso, considering that Litmus reported companies cut their email marketing budgets since the pandemic, the importance of only mailing people interested in what you offer cannot be over-emphasized.Īnd here’s where cleaning email lists saves the day! What is email list cleaningĪn email list clean up is the process of deleting unresponsive recipients to ensure you are only sending out emails to prospects who are particularly curious about your offerings.īy the way, for convenient management of letters use email studio. Declining subscriber engagement is a common stumbling block in advertising.
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